Brand Naming Consultations

 

Create a Solid Foundation for Your Brand with the Right Name

We offer full-service assistance choosing and changing every type of name.

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We are the go-to resource for choosing or changing a name.

 
 
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From popular consumer-facing brands like Carolina Farmstead, professional practitioners like McKinley Transitions Therapy and World of One, to restaurants, retailers, and tech sector firms, companies turn to The Name and I when they're ready to name their brand, business, products, menu items, albums, songs, books, and more. Individuals turn to us, too, when they're choosing or changing a personal name, most often due to marriage, the addition of a child, divorce, or a transition to a new gender. We are your go-to naming resource.

We have a knack for choosing down to earth and easy to pronounce names which have a simple charm sure to resonate with your fans and followers. We work with a passionate focus on what's authentic and meaningful.

Over the course of a decade as a Naming and Identity Expert, our Founder Kelly Utt-Grubb has produced hundreds of unforgettable brand and product names. She is joined by mega-talented team members Chad Fortenberry, Cedric Love, and Tony Lombardi. Together, they are at the ready to meet all of your brand and business naming needs.

 

Sample Brand Names We've Generated

 

Restaurant and Foodie brand names:

 

Artisanal Noodle

Blackberry Love

Crumb Biscuit

Icy Scoops

Macaroni and Cheeseburger

Mama's Milkshakes

Maybe Cakes

Must Love Lunch

Pancake Boss

Pepperoni Parlour

Pie in a Pan

Sweet and Stacked

The Cupboard Kitchen

The Pies Have It

Yellow Cob

 

Professional Services brand names:

 

Artiestock

Bloom By Bloom

Greener Grassworks

Peacheasy

The Green Cleanery

World of One

Child and Baby brand names:

 

Little Dearie

Mother Mae

Pea Sweet

Plum Silly

Sassy Moo

Internet and Tech brand names:

 

Bitback

Bloomlogic

Cloud Cover

Craft Digital

Evernett

Evolusion

F.Y.R. (For Your Recreation)

 

Freq Geeks

Green Reality

Invigorish

Letterberry

Lumenette

Mighty Boom

Nitpickery

Old Goldie

Rootqueue

Simple Little Thing

Spec Heads

Thanksforward

Topsee

Home and Garden brand names:

 

Farm and Stead

Farmhouse South

Here's the Hay

House of Trowel

Leaph

Porcelyn

Apparel and Fashion brand names:

 

Buckle Ready

Federal Provisions

Here to Be

Rollbell

Rump Company

Sunday Lovely

What Mom

Travel and Adventure brand names:

 

Anywhere Is There

Blueyon

Easterly Provisions

Faraway Play

Frisbee Blue

Night Wind Lullaby

Pet and Animal brand names:

 

Lovey Pup

My Best Friend's Biscuit

Purr People

 


Product Names

 

Take a look at some examples of our product names with a summary of work created for a handcrafted furniture retailer in Charming Product Names: An Entrepreneur's Secret Weapon.

 

How it Works

 

Sometimes an entirely new business name is needed in order to create a new brand identity, such as in the case of World of One and Farmhouse South. Other times, a tweak to an existing name makes all the difference in the world, like it did for Carolina Farmstead (formerly Farmstead Furniture), Beauty + Wellness with Emily Geizer (formerly Emily Geizer HHC), and McKinley Transitions Therapy (formerly McKinley Therapy).

Naming and Identity Expert Kelly Utt-Grubb and her talented team will assess your business and name, and will create and/or tweak as needed in order to position your baby for big success.

A typical naming package is completed within 3 to 4 weeks.

Get in touch to let us know you'd like our assistance.

 

Pricing

DIY With Professional Help Package

$3,250.00

 

For individuals and small businesses on a tight budget that would like to engage our founder, Kelly Utt-Grubb, for two telephone sessions where she will assess your name ideas, generate a few names for your consideration, and explain to you how she does it.

Kelly will come up with many creative name ideas during the first telephone session and demonstrate how you can do it on your own. Then she’ll give you homework to do between sessions, and during your second session she’ll evaluate names you came up with.

No trademark screens, no URL screens, no keyword data analysis, and no taglines. Number of names generated by Kelly vary, with 15 minimum.

Process:

  1. Client Sends Background Information and Completes Naming Brief
  2. Kelly Reviews Materials
  3. Kelly Begins Ideation
  4. Two (2) Separate Telephone Consult Sessions Take Place at Least a Week Apart via Phone and Join.Me
  5. Kelly Provides Instruction for Writing Your Name’s Story

 

 

 

Start'er Up Package

$5,000.00

For individuals with a limited budget who are bootstrapping a small business.

Includes 1 round of 60+ names. 5 trademark screens. 5 URL screens. Keyword data analysis for top 3 name picks. No taglines.

Process:

  1. Client Completes Naming Brief
  2. Kickoff Telephone Call
  3. Name Ideation and Research by The Name and I Team
  4. Client Reviews 60+ Names
  5. Trademark Screening, URL Screening, Keyword Data Analysis
  6. Final Name Screening
  7. Copy Generated - Your Name’s Story
 

 

Serious Business Package

$10,000.00

For individuals and businesses who are either funded or beyond the bootstrapping phase and need our talented team to generate a healthy batch and a half of distinctive names for you. (And you don't need taglines.)

Includes 1.5 rounds of 100+ names (150+ total). 8 trademark screens. 8 URL screens. Keyword Data Analysis for top 3 name picks. No taglines.

Process:

  1. Client Completes Naming Brief
  2. Kickoff Telephone Call
  3. Name Ideation and Research by The Name and I Team With Competitor Analysis
  4. Client Reviews 100+ Names
  5. Refinement Round of 50+ Names
  6. Trademark Screening, URL Screening, Keyword Data Analysis
  7. Guided Final Name Screening
  8. Copy Generated - Your Name’s Story
 

 

Mover and Shaker Package

$17,500.00

For funded companies and serious entrepreneurs who want distinctive names and taglines, but don't need corporate formalities and in-person presentations.

Includes 2 rounds of 150+ names (300+ total). 20 trademark screens. 20 URL screens. Keyword Data Analysis for top 5 name picks. 1 round of taglines.

Process:

  1. Client Completes Naming Brief
  2. Kickoff Telephone Call
  3. Name Ideation and Research by The Name and I Team With Competitor Analysis
  4. Client Reviews 150+ Names
  5. Second Full Round of 150+ Names
  6. Trademark Screening, URL Screening, Keyword Data Analysis
  7. Guided Final Name Selection
  8. Tagline Creation
  9. Copy Generated - Your Name’s Story
 

 

Industry Dominator Package

$30,000.00+

The best choice for corporate clients with multiple stakeholders who require formal name presentations and consensus building facilitation.

Includes 2 rounds of 150+ names (300+ total). 50 trademark screens. 50 URL screens. Keyword Data Analysis for top 20 name picks. 2 rounds of taglines. In-person kickoff meeting and presentation of name finalists.

Process:

  1. Client Completes Naming Brief
  2. In-Person Kickoff Meeting
  3. Name Ideation and Research by The Name and I Team With Competitor Analysis
  4. Client Reviews 150+ Names
  5. Consensus Building Facilitation
  6. Second Full Round of 150+ Names
  7. Trademark Screening, URL Screening, Keyword Data Analysis
  8. In-Person Presentation of Name Finalists and Guided Final Name Selection
  9. Tagline Creation
  10. Copy Generated - Your Name’s Story
 

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In addition to direct work with our own clients, The Name and I provides naming support services for other advertising, digital, and creative agencies. If you know a creative professional or agency we should meet, please connect us.

 

Example names not currently in use by another brand are Copyright The Name and I. If you'd like to use one, get in touch.