Why Bonefish Grill is a Great Name
Business Name Shout-Out Series
Philadelphia Ad Agency Goes Blue
Democratic National Convention
The prescription glasses company mashed-up two literary characters for their distinctive trade name.
In our Business Name Shout-Out Series, we feature brands with great names and explain why they work.
The ABC special's shortened name helps it connect with audiences who wanted to see the festival live.
Naming contests get media attention and brand engagement but rarely lead to the best names.
From a personal perspective this is a clear win. But from a branding perspective, it's a little more complicated.
Coca-Cola is now adding last names to its bottles for the popular summer campaign.
One of the New York area's most popular flea markets and when to "drop the 'the.'"
The Bob Hope Airport is becoming the Hollywood Burbank Airport to make use of the Hollywood brand.
Changing your business' name can become more difficult as you grow. To save time and money, it's important to find the right name for your business or organization early on.
Brother Jimmy's BBQ keeps the tables packed in New York with Southern food, Southern kitsch, and Southern names.
With her son's chicken and waffle restaurants reportedly beleaguered by financial troubles, Gladys Knight files suit asking an Atlanta judge to remove her name and likeness.
In our Business Name Shout-Out Series, Naming Consultant Kelly Utt-Grubb features brands with great names and explains why they work.
Red Tettemer O'Connell + Partners Becomes Blue Tettemer O'Connell + Partners for the week in honor of DNC happening in one of their hometowns.
We knew we were going to love this, and we definitely do. Watch as Jimmy Fallon plays a fun name game on The Tonight Show.
Kris Jenner is changing her last name, as revealed in a deleted scene from Keeping Up With the Kardashians
If you're starting a great new business, you're going to need a great new name. And knowing what NOT to do is half the battle. So here's a super-important tip: Make sure your business name is easy to pronounce.
Generic product names certainly don't help anyone stand out in a crowd. But distinctive, charming names are like a secret weapon.