Business Name Shout-Out Series: Warby Parker

Business Name Shout-Out Series: Warby Parker

Warby Parker Glasses / PHOTO: Alexis Lamster

The prescription glasses company mashed-up two literary characters for their distinctive trade name.

By Joseph Beard

Warby Parker is a prescription eyeglass company that became well known for distributing a pair of glasses to charity for every pair they sell.

The Warby Parker name came from when co-founder Dave Gilboa was walking through the New York Public Library and saw an exhibition on the iconoclastic author Jack Kerouac, according to the company website.

In one of Kerouac's journals in the exhibit, Gilboa saw two unusual names, Warby Pepper and Zagg Parker, which were later combined to make the company's trade name.

A post shared by Warby Parker (@warbyparker) on

The company's legal name JAND Inc. is a similar mash-up, combining the initials of the four founders, Jeff, Andy, Neil and Dave, founder Neil Blumenthal wrote in response to a question on Quora.

Having a legal name helped the company get moving on the business front while they were still looking for the trade name they wanted to use as their brand.

"While we had the strategy and brand architecture in place, it took us six additional months to brainstorm a name and create a visual identity that matched the brand we were trying to build," Blumenthal writes.

Learn more about Warby Parker on their website. Follow them on FacebookTwitter, and Instagram.

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